Yoga Isn’t What It Used to Be
Cult brands have taken over what yoga is truly about. Expensive exercise gear are now status symbols when it really should be about the ABCs.
That’s Where SouLine™ Comes In
Nobody should have to pay exorbitant prices to do what they love. $90 tops and $120 yoga pants just aren’t worth it and they are not even sustainably sourced.
Alexis Kayden - SouLine™ CEO and Founder
“The exercise industry has worked for years to make yoga exclusive only to those who can afford it."
"This exclusivity is harming people’s self-esteem, their motivations, and willpower to continue doing what they love.”
After an eye-opening retreat to Northern India, Alexis started the “Back to Basics Yoga” movement to encourage more people to try real yoga.
"SouLine™’s successful launch ended up generating a 70% spike in interest towards the practice."
1 Special Fabric
SouLine™ is made of recyclable materials that has been condensed and restructured.
This wardrobe essential is made with supreme softness and flattering fits in mind.
Once wrapped snugly around your torso, you’ll feel like you’re not even wearing anything.
With just the right amount of compression, SouLine™ will give you that healthy and fit silhouette you’ve been dreaming of. It also ranks high in breathability, comfort and most importantly, flexibility.
Offering 5 basic bold colors that can be worn not only for yoga, but for any occasion.
I love the story behind this new clothing line. Yoga has helped me through my darkest times, and it hurt to see so many friends forgetting its true meaning in exchange for expensive brands and attention-grabbing pics. I bought 3 of SouLine™ colors because I felt like they represented me the most, and I love them.
Sarah Cartwright - United States
I’ve never supported expensive branded yoga clothes because of how they’re made. Even the independent ones that used to claim they were different joined the mainstream after a while, but SouLine™ never did. I love your mission and I will keep supporting you guys. I’ve bought 3 and will buy more when the time comes.
Hannah Tedford - Canada
To be honest, I never knew the true story behind yoga until I came across SouLine™. It really opened my eyes to how much harm I was doing to other countries and to the environment. SouLine™ uses only vegan dyes and doesn’t mass produce their clothes like fast fashion does. I ended up buying all 5 colors because I couldn’t decide which I loved more.
Britney Jackson - United States