Wearing an Underwired Bra does more Harm than Good
Underwired bras does nothing to support the breasts and further weakens the muscles that hold up the breasts, resulting in greater breast sagging.
“Medically, physiologically, anatomically – breasts gain no benefit from the support of an underwired bra. On the contrary, they get saggier it.” - Dr. Jean Rouillon
The Solution to the Dangers of Underwired Bras
Underwired bras are one of the main cause that more women are suffering from breast cancer every year.
A 2018 study shows the tightness of underwired bras could obstruct blood flow and prevents bodily toxins to be processed out.
The Freedom Bra™ is revolutionary for every women to be breast cancer free"- Dr. Geena Brooks
GRACE CASSIDY - CEO and FOUNDER
"We exist to participate in the advancement of our industry and culture. Taking your comfort back is of historical significance. Beauty and health doesn't exist without purpose."
After she survived a stage 2 breast cancer caused by the very bra she wore and worked on, Grace Cassidy quit her high ranking position in a famous lingerie company and founded Freedom Bra™.
For years she knew underwired bras were not the solution to tackle premature sagging. But tragedy was the biggest motivation for her to create a bra brand that is safe and effective for every women.
Freedom Bra™ bras are all innovated using 3D bra cup with state-of-the-art technology replacing metal underwires.
All Freedom Bra™ bras are made with memory nylon polymers sculpted to conform to a woman's body, and places enormous importance on comfort, fit and style.
Certain bras with straps are also made with breathable materials that are made to feel light when wearing and meant to replace the traditional straps.
The Latest Technology
With the latest in 3D body modelling and composite polymer advances, Freedom Bra™ has created the most advance adhesive perfect underwire replacement
Highest Medical Grade Silicone
Composed of medical grade silicone rubber for the pads. It has an adequately strong adhesion that is harmless to the skin.
A Design for Comfort
Engineered to work with a woman’s curves, all our bras are light, supportive, feminine and unbelievably comfortable for the long run.
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"I loved these! It gave my boobs slight lift (I tried on both sizes and they both seemed to work fine), and didn't try to conform my natural shape to some unnatural shape. I liked how you couldn't see the bra at all and how it pretty much looks like I wasn't wearing anything."
Michelle K. - Atlanta
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"I bought this one and this one was perfect! I ended up wearing it too much before the wedding. I wanted some modesty coverage, a bit of lift, with no seams. The top of my wedding dress was very fitted and a thinner fabric so I couldn't get cups sewn in. This was a great alternative and my new go to. It stayed on all day even with pouring rain and dancing for a couple of hours."
Skylar H. - Georgia